In Iran, we have launched brand killing
A few days after the first vice president spoke about the absence of the first vice president to play a role in export markets, now the head of the Iranian Chamber of Commerce says that wrong policies have led to brand killing in Iran.
According to the International Iranian Stone Exhibition, Ishaq Jahangiri, the first vice president, at the National Export Day ceremony, referring to the US embargo on Russia and the country's need to supply some raw materials and food from other countries, said that if Iran had a global or large brand that made it possible to compete with other countries, the possibility of using this market and other large markets was provided more than before.
The issue of the great Iranian brand has been raised many times in recent years in connection with the issue of exporting goods that have long been known by the Iranian name. During these years, various news about the export of products such as saffron, pistachios, carpets or other prominent Iranian products with foreign names and brands have been raised and many criticisms have been made of the role of other countries in areas called Iranians.
Now Gholamhossein Shafei, head of the Iranian Chamber of Commerce, says the reason for the absence of these big brands is to be seen in the wrong policies and long-standing problems. He referred to the lack of large export companies and said: "Every time a valuable business opportunity was created (such as the openings provided in the Russian market), they raised the objection that the lack of large export companies is one of Iran's problems in trading with It is a country, but the instability of the law does not really allow for the creation of such structures, and our businessmen often find their capital in jeopardy due to the decisions of the people of the hour.
Shafei continued: "Unfortunately, instead of branding in our country, branding is taking place. We have seen and heard many times that an economic activist has spent his life developing and participating in an international market and gaining the trust of his foreign customers, but a new regulation or directive (). Regardless of the conditions of the private sector) has banned the export of his goods and destroyed his trade. We still do not know what new shock we will face tomorrow morning if we go to bed. In such a situation, the necessary investment to create large export companies and branding in this area is considered risky and naturally people do not go in that direction.
He stressed: "Until our policies suffer from this kind of insecurity, new and significant capacity in the field of investment and export will not be formed."
He added: "One of the problems in the field of exports is related to the issue of transportation." The issue of supplying export wagons and its costs is an issue that has been discussed many times in various meetings with the presence of the officials of the responsible agencies, but it has not come to fruition. If the private sector is to enter into the issue of finding a solution and even investing in the supply of these wagons or any other commercial transportation system, it must be provided with a set of review strategies and expert packages so that the investments are properly directed and executed.
In a part of his speech, referring to the return of currency, the head of the Iranian Chamber of Commerce and Industry referred to Resolution 177 of the Council of Heads of the Three Powers as a desirable capacity to untie some problems of the private sector and exporters. With the latest directive of the Central Bank on how to return the currency to the economic cycle. For this reason, we discussed the issue in joint meetings with the Ministry of Industry, and the result of a series of joint meetings in this area was practical suggestions for reform in this discussion.
* ISNA
