Exhibition industry and 1400 wishes
Over the past year, much of the exhibition industry's infrastructure has collapsed due to forced closures, many industry activists have been forced to move to other occupations, and existing structures have become quantitatively and qualitatively smaller and more limited.
According to the International Iranian Stone Exhibition, according to a friend, when the word exhibition is heard; Many people think of car sales fairs or spring fairs come to mind. But regardless of different views and perspectives, the exhibition industry has been the founder and accelerator of trade and economic prosperity of those countries in many parts of the world for many years.
The exhibition industry in the world, like many other industries, has been constantly developing and progressing from the beginning until now, and in the history of this industry, people have accelerated and facilitated the influence of role-making and its evolution. The attention of influential and powerful people in the world to this industry shows its importance throughout history.
When Prince Albert, wife of Queen Victoria, Queen of England, presented the Great Exhibition of Industrial Works of All Nations in 1851 (1233 CE) in London's Hyde Park, England. Inaugurated, to create a world exhibition with a new mechanism in a new space; Even those closest to him did not think that this exhibition would be a global success and the founder of new and global connections.
In Iran, letters such as Amir Kabir as the first senior government official to realize the importance of exhibitions and emphasize Iran's presence in world events, or Hashemi Taba as the founder and source of many changes in the International Exhibitions Joint Stock Company of the Islamic Republic of Iran, are etched in the minds. have became.
It is worth mentioning that specialized exhibitions today are not only a showcase of industry, services, science and innovation of a class in the region, country or world, but also a place for direct communication and meeting of businessmen, businessmen and owners of different ideas and elites from all over the world. Perhaps the biggest advantage is an exhibition.
In the exhibition industry of Iran, a constant and unchanged process has been repeated in various fields for many years, without the necessary innovations and creativity.
Perhaps the mere attention of many activists in various fields of the exhibition industry, such as organizers, exhibitors, and site owners, to trade and exhibition revenue issues is an epidemic that has put the industry at greater risk than ever before the corona epidemic.
Over the past year, much of the exhibition industry's infrastructure has collapsed due to forced closures, many industry activists have been forced to turn to other occupations, and existing structures have become smaller and more limited in quantity and quality.
In the meantime, apart from analyzing why and how this issue happened with this volume in different areas of the exhibition industry, it is necessary to pay attention to how to compensate the material and spiritual damages in the coming year and new solutions in this It paved the way for more modern, creative, and synchronized structures in this industry to breathe new life into the industry.
Given the current situation in the country, a strong exhibition industry can solve many communication problems in the fields of economy and trade relations; Therefore, the presence of elites and young and fresh talents with ideas and motivation in this industry, along with experienced and skilled people, apart from the fact that it can lead to a new approach in the structures of the exhibition industry in Iran; It will certainly have important implications for all trade and economic spheres affected by the exhibition industry.
Changing the decision-making process from person-centered to community-oriented, preferring collective interests over personal interests and giving importance to education and research by managers and decision-makers of this industry, will be the key to the success of Iran's exhibition industry in 1400.
Hesam Goodarzi - Executive Secretary of the Booth Builders Association - Samat
