Commercial techniques in minerals
Many believe that there is a mafia at the international level, so they can not easily enter the markets, but I think, based on my experience and familiarity with these markets, I must say that it is not a mafia issue, but there are corridors that we need to know. If we know these corridors, the way will be paved for us.
According to the International Iranian Stone Exhibition, knowing the techniques of trade, export and import is an important issue, but unfortunately there is a lot of weakness in the experimental part of business knowledge. Lack of familiarity with effective communication techniques, negotiation and business message transmission are among the weaknesses of miners in the country.
While we do not take mining etiquette seriously, there are standard indicators that successful traders around the world are aware of. In the past, the customer would go to the mines and warehouses of the country of origin and mark the stone, for example, and the purchase process would be done this way, but this model has changed for years and the seller has to go to the target markets and provide samples to the buyer. Buy minerals persuade. In this regard, we can mention India. It has very well been able to display and sell its mineral products in the Persian Gulf countries, especially Dubai and Abu Dhabi.
India has set up warehouses and set up companies in various parts of Dubai. Another example is Turkey, which, for example, had the highest marble exports to the United States from 2008 to 2018. We can also learn from these countries as successful role models of the world and refer to the target markets ourselves. Although we have amazing potential in the field of natural mineral resources, we unfortunately have low industrial and mineral self-confidence.
We need to build our showcase in order to be able to have a better presence in international markets. Many believe that there is a mafia at the international level, so they can not easily enter the markets, but I think, based on my experience and familiarity with these markets, I must say that it is not a mafia issue, but there are corridors that we need to know. . If we know these corridors, the way will be paved for us.
We are lacking in creating the necessary conditions and conditions to be present in the international market; Especially in the current situation where sanctions have been imposed and some countries have been forced to withdraw from dealing with Iran, it has shown more problems.
There are still foreign companies that want to cooperate with Iran, but under these conditions they can not access Iranian companies.
In this process, we must go to the countries that are role models and learn from them so that we can improve our position.
Unfortunately, we have not designed models in the field of export and foreign trade in advance, and we have been weak in this area.
To design export models, we need to be registered in the target markets of the office and the company and have a real and legal personality.
We need to know that this is not a matter of taste, but it is done all over the world, and we must take action in this regard. Although many in Iran are capable and have good investment potential, they are not successful; Because before they enter the market, other people's goods are sold and there is no place for them. As the first seller, you must identify the banker of that product and contact him.
Once you have established your position, you are both exporting and supplying the world's minerals. Of course, this requires investment and patience. In the meantime, capacity must be found and those who are capable in this field must be used.
Siamak Akhtari - Mineral Export Technical Consultant - Samat
