Has the season of accompanying the exhibition industry arrived?
Utilizing new ideas and creative ideas in the exhibition industry is one of the issues that has always been a concern of the non-governmental sector. We should all try to raise and exploit this important issue in the common think tank.
According to the International Iranian Stone Exhibition, holding new events around the world is very important and the material and spiritual support of governments will strengthen and motivate those involved in holding a new event.
Observing these items together will lead to a move towards exhibition branding. Is there a codified policy in Iran to maintain and strengthen the exhibition brand? Utilizing new ideas and creative ideas in the exhibition industry is one of the issues that has always been a concern of the non-governmental sector. We should all try to raise and exploit this important issue in the common think tank. One of these ideas is the use of executive models and examples of developed countries in the field of exhibitions and its localization. However, in some exhibitions, traces of the use of these models can be seen.
Obstacles and concerns about the performance of an event, outdated rules and its thread, block the way to develop and strengthen the quality and content of the exhibition. These days, the opportunity gained in the days of Corona allows us to overcome some obstacles with collective wisdom and using the capacity of experts, avoiding trial and error, and the entry of non-specialists; Let's get out of the way.
but how? The main stakeholders of the exhibition industry are considered as important and inseparable pillars of trade development, which are registered and announced in the form of various associations, but the process and groundwork for the effective role of these private institutions has not yet been established as it should be.
One of the solutions for exhibition development is to pay special attention to provincial capacities. Most provincial exhibition centers have good capacities in various ways, and the official announcement of the country's exhibition poles and more use of these capacities and even holding several joint regional-provincial exhibitions increases the power of this industry.
Leading countries in the world exhibition industry have made significant strides in this regard, including Auma, which plays a key role in the German and world exhibition industry in a variety of ways, including data collection and analysis, education, information and policy assistance.
Obviously, this industry, due to its capabilities and capacities, can have a tremendous impact on the national, regional and international economy, which I will mention in the following statistics and information related to this issue:
The global economic effects of the exhibition sector in 2018 are as follows:
Three hundred and twenty-five billion dollars in economic returns (commercial sales)
One hundred and ninety-seven and a half billion dollars Participation in GDP
- Creating more than two and three million jobs
These statistics represent a combination of the direct impact of the exhibition sector as well as indirect estimation and its effects. Its output coefficient for the exhibition section is thirty-seven and two, which means that for every dollar spent on the general expenses of an exhibition, an additional thirty-seven dollars creates an indirect effect on the global economy.
* Hassan Ali Mobadi - Exhibition Industry Expert - Silence
