The need to review the components of the exhibition industry
Holding the first post-coronary exhibition in China, which itself is accused of spreading the virus, shows that visitors, especially transnational visitors, have taken these days into account.
According to the International Stone Exhibition of Iran, according to contingency management theory, there is no one-size-fits-all management method. Contingency management theory depends on the ability of the manager to identify needs, empowering organizations not only create a fit between themselves and the organization, but also try to create a balance between their internal members and stakeholders.
The global spread of the coronavirus has led the world to change its attitude toward this problem and injury. It is said that this behavior and consideration will continue until the vaccine is discovered. Holding the first post-coronary exhibition in China, which itself is accused of spreading the virus, shows that visitors, especially transnational visitors, have taken these days into account.
Some German exhibition sites have declared 2020 a non-exhibition year and canceled their titles. Dubai's largest global exhibition, the Expo 2020, was forced to be delayed by a year. We will implement alternative programs according to the time requirements, otherwise, by the end of this year, it will be a pity that the lost time and opportunity will be lost and the threat will turn into a bigger threat for this industry.
It is not too late to take structural action to organize our exhibitions and draw exhibition calendars based on the reality of the organization and the perspective of the coming years. Otherwise, we will see a slight drop, and we will only see less than half of the exhibition calendars. So, as long as there is an opportunity, we must count and enter the arena with all our capacity and power. Let's not neglect the unity and empathy of associations, veterans and the media, and avoid narrow-mindedness and the distribution of the seeds of hypocrisy.
Hassan Ali Mobadi - Exhibition Expert - Samat
