The need to improve the quality of the exhibition in Iran
Given the reception of exhibitions in the country, we expect the quality of the organization to increase and to approach international standards.
According to the International Iranian Stone Exhibition, the presence of companies in the exhibition has a great impact on introducing a brand and product to the audience. This presence is especially important in today's competitive market.
At the same time, it provides the opportunity for close communication with the audience and allows visitors to provide complete product information. In the following, we will have the opportunity to get acquainted with the needs of our audience in detail. The more exhibitions there are, especially in the field of mining and related industries, the more specialized they become, the more successful they are.
However, holding a specialized exhibition is not enough for success, but other requirements must be considered. Especially in the current situation, the country's industries and economic actors are facing major challenges. On the one hand, international sanctions have made it difficult to operate in the country, and on the other hand, domestic bureaucracies are a bigger obstacle to our activities.
In many cases, the imported goods remain in customs for a considerable period of time and are not allowed to be cleared. However, due to the need for mining activities in the tire and the shortage that can be seen in this area, the authorities are expected to facilitate the process of removing goods from customs. Undoubtedly, these problems have a negative impact on the performance of all exhibitions. In fact, given the challenges mentioned above, one cannot even hope to get the desired result from the exhibitions.
In the last three years, the Civil Engineering Group has participated in the International Exhibition of Mining, Mining Industries, Mineral Processing and Related Equipment in Kerman. Last year, we introduced our new tire brand to the market. For this year, we intend to introduce a new brand in this exhibition to the audience and mining activists of the country.
Given the reception of exhibitions in the country, we expect the quality of the organization to increase and to approach international standards. Despite the efforts made over the years to promote the industry in Iran, the Dubai and Germany Mineral Exhibitions continue to have special attractions that attract audiences; Therefore, the organizers of the exhibition in Iran are expected to increase the attractiveness of their activities by using their creativity. At the same time, the promotion of booth standards should be considered and training workshops should be used to attract the audience.
* Pouria Honarmand - Sales Manager of Tire Unit of Civil Engineering Group - Samat
