Time to peel off the exhibition industry
The exhibition is one of the most appropriate ways to develop the market and advertising, as well as introduce new achievements, especially in the export sector. Although the term exhibition is still in the minds of the Iranian people as a place to sell and sell goods, the main function of this industry is to influence the development of the market and achieve the final consumer, especially in the export sector.
According to the International Iranian Stone Exhibition, although the exhibition industry is not yet recognized as an influential industry in our country, the impact of this industry on the empowerment and economic development of each region is not hidden from anyone.
The exhibition is one of the most appropriate ways to develop the market and advertising, as well as introduce new achievements, especially in the export sector. Although the word "exhibition" is still a place in the minds of the Iranian people for the supply and sale of goods, but the main function of this industry is to influence the development of the market and achieve the final consumer, especially in the export sector.
As time goes on and there is a change in the development and infrastructure of any industry, the exhibition industry is no exception to this rule, and with the development and advancement of infrastructure, especially the communications sector, exhibitions are accompanied by new diversity and innovation. In order to pay attention to holding virtual exhibitions, which can be a serious competitor for holding exhibitions physically due to the development of infrastructure in the field of communication networks, especially cyberspace, and the great response of the people, the main advantages of holding online exhibitions are online. Virtual low costs and the use of modern technologies that greatly reduce the costs of attending exhibitions, including the need for travel and related costs, the ineffectiveness of weather and climate conditions, as well as natural disasters that disrupt exhibitions and reduce traffic and air pollution and environmental protection named.
As someone who has been in the industry for many years, I never seriously believed that virtual exhibitions could pose a threat to physical exhibitions, especially in our country, which is probably still infrastructurally related to cyberspace. We have not reached development.
But one virus disrupted all equations in most socioeconomic and cultural sectors.
We humans have developed a kind of false pride because of the progress that has been made, and we have no idea that we will all be infected with an uncontrollable virus in the 21st century. Mandatory quarantine and stagnation of all collective activities and sudden shock to the world economy due to the outbreak of the corona virus have increased the value of cyberspace and its application by a hundred times.
The main nature of physical exhibitions is communication and collective encounters, which, due to the spread of the virus, completely stopped the holding of events and increased the value of paying attention to investing in the virtual exhibitions section.
Although I still believe that holding virtual exhibitions cannot replace physical exhibitions, with the upcoming events and the lack of foresight and perhaps the repetition of this epidemic, it is not far from the mind, and this is where the exhibition industry activists should think of new and alternative solutions, especially special attention. Be virtual events.
Although it is not far-fetched to hold exhibitions in the country by compiling health protocols, it is not out of reach to observe these protocols, but looking at the provisions of these protocols and their special conditions, we will find that difficult conditions will be ahead for such events. Protocols will be the main nature of holding physical exhibitions, ie mass and face-to-face communication between the various sections of an exhibition, including exhibitors and visitors. Maybe it's time for the exhibition industry to change and a kind of skinning.
* Omid Fadaei - Exhibition Organizer - Samat
