Country stone industry needs branding
A member of the Iranian Stone Association said that the stone industry in the country needed branding: "Stone statues are being installed in the squares of Mahalat and Nimur.
According to Iran's International Stone Exhibition, Reza Azarnoush stated that, despite the fact that the export of stone is completely open, we do not believe in this and would prefer to carry out stone processing in our own factory. To export to other countries. In this case, we have the following:
He added: "In-country processing and exporting of cut stone significantly increases the potential for entrepreneurship and the use of in-country expert power."
A member of the Iranian Stone Association emphasized the necessity of proper use of natural resources of the country and said that using the technology of the world can minimize the amount of stone waste.
The stone industry activist pointed out that exporting processed stone is not only beneficial to our producers, but also to the efficient use of our natural resources. In this case, we have the following:
Aznaroush pointed out the importance of education in the rock industry: without proper training there is no right action and in the absence of training we will fail completely. Work to provide the background for the transfer of experience. In this case, we have the following:
He said: It is necessary for organizations such as the Miners 'and Stones' Trade Union to take the necessary steps in the field of education, and acquiring world-class science and knowledge in marketing, productivity and export is one of the most important issues in the stone industry.
A member of the Iranian Stone Association called for the presence of stone activists in foreign exhibitions and said: "The government provides necessary support for the presence of stone industry activists in foreign exhibitions. The stones are awarded.
Aznaroush explained some of the differences between industrial fairs inside and outside the country, adding: External fairs are very careful in advertising, sending invitations and catalogs to all stone activists around the world every year, and from the mass media. Make the most of it for advertising and information. In this case, we have the following:
He noted: What is very important in the world today is the issue of branding, because every day powerful brands come into this field and play a role in the market. Of course, our stone industry in marketing and sales is still It is traditionally run and there has been little work on branding. In this case, we have the following:
A member of the Iranian Stone Society stated that a factory or workshop alone cannot pursue branding, and that a strong company must be established and that the existing stones are brought to the required standards and that the mass advertising and branding are carried out. Give. In this case, we have the following:
Aznaroush pointed to the construction of a statue of Imam Hussein (AS) in Nimur and the installation of a stone statue in the main square of Mahalat city. It is favorable to those who enter the city and acquaint them with the stone's capacities of the area.
* Tasnim
