Exhibition, a place for business communication boom
The most important factors for success at the fair are having clear goals, meeting new customers, or meeting current customers, launching new products or getting a new order or presence in a new market. By identifying the purpose of presence, one can focus on the factors that attain it and find ways to achieve it.
Abul Fazl Ahmadi MBA: Exhibition is a place for the production of business products, while today the exhibition is used more for the promotion of trade and communication. The main mission of the exhibition, in addition to the above-mentioned factors, is to improve and enhance the distribution system, as some see the exhibition as a direct access to the end consumer. Effective attendance at an exhibition requires specific actions that can be categorized into three stages: 1) before the exhibition, 2) during the exhibition, 3) after the exhibition.
Before Exhibition:
The most important factors for success at the fair are having clear goals, meeting new customers, or meeting current customers, launching new products, or placing an order or appearing in a new market can be one of our goals for attending an exhibition. By identifying the purpose of presence, one can focus on the factors achieving it and find ways to achieve it.
Based on this, you can choose a suitable exhibition for exhibitor presence and make some studies in advance, including: How many courses have been held, what companies have attended, what visitors are there, etc. Strong exhibitors should provide the basics, for example: hiring and hiring high-PR people, as well as providing staff training, website design, catalogs, brochures and billboards, proper booth design and Attractive for visitors. In recent years having a page on Instagram and a channel on Telegram can have a great impact in addition to making it easier for users to access and use it.
The use of teasers and infographics can also attract attention. Among other things that can be done before the exhibition is to examine the cultural, economic, social conditions of the exhibition and study the target market and customers.
During the exhibition:
Effective and appropriate communication between exhibitor and visitor must be established. Having an attractive pavilion requires high PR staff who can effectively convey our message to the audience. At international fairs, mastering English or the target language can also be very helpful. Timely attendance at the booth and timing are also some of the things that can make a company successful.
After the exhibition:
Attending a trade fair is the first step in following the path of product development and service and reaching a new market. The results of the initial communications at the exhibition should be followed up with business contacts after the exhibition to meet customer needs.
