The role of exhibitions in market development and marketing
Exhibition is a place to get to know potential and current customers. A good salesperson can create ten new opportunities in an exhibition provided he / she is willing to listen to potential customers. Is to achieve its marketing goals or to enhance its marketability.
According to Iran's International Stone Exhibition, reaching world-wide markets requires moving to an open economy, applying export-led strategies, and taking a cautious look at the needs and wants of different customers in different markets. Successful achievement of this goal requires a strong presence in the private sector as well as government-owned sectors in various markets. Exhibitions are one of the most important platforms for introducing and identifying the technical capabilities of production and service units.
Impact of Exhibition on Corporate Sales
Over the past few years, visitors to the fair have become more serious buyers. The older way of thinking about trade fairs needs to be revisited, now that it's time to use the fairs as a tool for more effective and efficient growth. Attendance at the exhibition makes buyers effectively meet six to ten companies, and every face-to-face contact at the fair is worth a few times the phone call. Also one of the key values of the exhibition is the ability to reduce the sales cycle and reach unknown buyers.
Impact of Exhibition on Customer Attraction
Exhibition is a place to get to know potential and current customers. A good salesperson can create ten new opportunities in an exhibition provided he or she is willing to listen to potential customers. Meeting with those who find it difficult to meet outside the fair is an opportunity for the company to attend. Is to achieve its marketing goals or to enhance its marketability. Putting the customer on the sales cycle track is one of the achievements of attending the fair.
The impact of the exhibition on information
Companies need information in order to provide more valuable goods and customer satisfaction in every field. Marketing and delivering good products starts with an in-depth understanding of customer demands and needs, they need to have accurate information about competing companies, intermediaries, other forces and factors that are active in the market. Thus, the exhibition can be considered as one of the most effective sources for gathering different information for better management and basic planning. Within just a few days of exhibiting new offers can be found for thousands of purchases. Exhibitions are therefore the best and most effective way to find out about the status of competitors, new customers, as well as marketing information about customers and competitors and other products in general.
The impact of fairs on creating a name and reputation
A trademark is a name, a term, a mark, a mark, a symbol, a design or a combination thereof to identify products and services to sellers or a group of sellers and to distinguish them from competing products and companies. A company that has a valuable brand name will be more powerful in the competition scene and make the consumer more loyal to the products. The exhibition plays a reminder and answers to the many questions that are in the minds that need to be asked, with the confirmation of corporate identity and corporate symbols.
Marketing for export
Marketing for export is nowadays an important branch of international trading. Companies through their participation in international fairs are dedicated to the production of goods to better meet the needs of buyers. Instead of emphasizing on a particular product, such manufacturers usually consider the type of service they provide. Participants in the International Exhibition, with a detailed understanding of threats, competitors and opportunities, and new ideas to satisfy the needs of their consumers, increase their chances of exporting.
Advertising
Part of the corporate program at the exhibition is dedicated to advertising the company's products. The goals and methods of advertising must be predetermined. Delivering a specific message to the consumer is one of the main motivations for participating in exhibitions. Every institution strives to influence the thinking, tastes, and judgment of consumers in favor of products and this is possible through effective advertising.
Increase the volume of transactions
One of the most important effects of the exhibition is the increase in the volume of trade. Sometimes the exhibition is limited and sometimes the end of the exhibition is not known. Occasionally, if an exhibition is held in a small setting, the effect may last for up to 15 years, as people may meet each other continuously collaborating and exchanging for years. .
Exchange of technical knowledge
In fact, the exhibition is like a temporary school where even the younger generation and even the older ones can benefit from it. For example, companies in an exhibition see the products and technologies they produce And sometimes even better than that.
Technology Transfer
Technology transfer is another of the shows. The most important part of technology transfer is its absorption and localization and innovation, and these technologies are used in the development, design, production and deployment of products, processes, systems and services.
