Impact of International Exhibitions on Export Development
Advertising is one of the constituent elements of “marketing” and fairs are dedicated to exhibitions and… one of the marketing tools because they play the role of introduction and promotion of a product or service and ultimately, the sale of the product or service. are
According to the International Stone Exhibition of Iran, the development of non-oil exports and access to world markets for higher foreign exchange earnings is one of the major goals of the country's economic development, especially in the years when one of the goals of the Islamic Revolution was to free itself from dependence on foreign exchange earnings from oil. It makes the raw material.
Advertising is one of the constituent elements of “marketing” and fairs are dedicated to exhibitions and… one of the marketing tools because they play the role of introducing and promoting a product or service and ultimately, selling a product or service. .
Marketing plays a vital role in the development of Iranian exports because the combination of Iranian export goods is such that it is not possible to sell a large part of it without resorting to various marketing methods and if this marketing tool is well utilized and scientifically sound. In this regard, it can spill over into non-oil exports and break the single-product economy of crude oil exports, access to global markets for higher foreign exchange earnings, and ending many of the country's economic problems.
In order to leap foreign exchange earnings from non-oil exports, it is imperative that all instruments of influence in the global and regional markets be optimally and appropriately exploited. One of these highly efficient tools is the "Exhibition", which can provide a direct link between the supplier and the consumer of the goods and ultimately the exchange of goods and services.
Private exhibitions typically showcase the products, products and capabilities of a country's industrial and service sectors. Certainly such exhibitions are planned and set up by examining all aspects of the country concerned, the customs of the country concerned, the customs, trade and economic affairs of that country, as well as the bilateral political and economic relationship.
Participants also plan and participate by examining the economic conditions and business attractions of the country concerned with their goods and services. The goals of international exhibitions can be exchanging technical and business information and expanding trade, creating a favorable context for introducing the latest industrial phenomena, facilitating the growth of various economic sectors through national and international cooperation, creating a favorable context. Named such products for displaying non-oil export goods for export growth and development. Studies show that the establishment of domestic international fairs will enable the development of non-oil exports in the country.
* Iran Expo
