The boom in stone fairs depends on the need for cultivation
Managing Director of Iran International Stone Exhibition: Necessity is the pillar of business competition and if it is not accompanied by any economic move it will eventually be doomed to failure. Exhibition is not an exception to this general rule.
According to Iran's International Stone Exhibition, Behnam Nikfar, managing director of Iran's International Stone Exhibition, said: "There have always been a lot of questions about the holding of stone exhibitions and how successful they are. There has been a lot of criticism about the shortcomings in the exhibitions, but it can be said that there has never been a clear roadmap for improving the quality and quantity of Iranian stone exhibitions.
He added: "Many ideas have been raised so far, but not just the presentation of ideas, and the differences arise from the difference between the strategic approach and the kind of attitude the organizers and attendees have with each other."
He pointed out that the holding of the stone exhibition in Iran has already had a kind of repetition that if the continuation of this repetition the impact of the exhibition on the economic cycle of the stone industry will be lost.
The director of the International Stone Exhibition of Iran noted: In fact, the boom of the exhibition depends on the need to cultivate it. The need to nurture is the pillar of competition in business, and if every economic move fails, it will ultimately be doomed to failure. Exhibition is not an exception to this general rule.
He pointed out that in the developed countries the exhibition is based on the recognition of consumer needs from different angles and the need for cultivation as an important principle in the agenda. Nurturing is not possible unless it is defined in terms of capabilities.
"The customer is looking for a product in which to see the capabilities and capabilities of the manufacturer," Nicfer said. The shape, content, and price of each manufactured product represent the capabilities and capabilities of its manufacturer, and its presentation at the exhibition, which allows visitors to view a variety of manufactured products, plays an important role in this regard.
He noted: Holding stone exhibitions with new standards and supply of manufactured goods based on the above mentioned standards in the exhibition space can be one of the factors that will contribute to the boom of the exhibition economy in the Iranian stone industry.
* The carving
