Criticism of the multitude of stone exhibitions in Iran
A member of the Mahalat City Stoneworkers' Guild: In many countries around the world, there is an exhibition once a year, but they are held in the highest quality, with brilliant results from all branches of industry.
According to Iran's International Stone Exhibition, Mustafa Rezaei, a member of the Mahalatan Association of Stone Makers, said in an exclusive interview with the Iranian Stone News Agency: "With the implementation of sanctions and lifting of sanctions, the spirit of the stone industry activists will be injected and everyone hopes that next year There are some positive developments in the field of stone exports.
He added: "Statistics released by home construction licenses show that we do not have much construction in the country next year, so we cannot rely on domestic markets and need to get out of the current situation for stone exports." Make coherent and accurate planning.
He pointed out: One of our most important problems in the development of exports is the weakness of stone-throwing units and related government agencies in marketing. Marketing and sales is one of the most important sectors of the stone industry, which unfortunately has not received much attention so far.
A member of the Maharashtra Guilders Association of Mahalat said: "Marketing must first identify the target market and then study the market carefully to determine what the market wants from the manufacturer." The new era of stone processing is customized according to customer's wishes.
Of course, identifying target markets and studying these markets is not the work of processing units, and the government and the university must come in, he said. The government should provide the producer with the necessary addressing studies to allow the manufacturer to adjust its plant's processing based on this information.
Another key component of the company is the marketing of the company at various foreign exhibitions, which makes our manufacturers well-acquainted with customers' tastes. Many contracts are awarded at the time of the exhibition.
He criticized the number of specialized stone fairs in the country and continued: In Iran the quantity of fairs is very high and we are faced with many fairs which are held in different provinces.
He stressed that the government should have a detailed plan for exhibitions to reduce the number of exhibitions and improve their quality as much as possible in many countries around the world. Are held in the highest quality, with brilliant results encompassing all branches of the industry.
