The largest Middle East stone fair in Nimar
A member of the board of directors of the 8th International Stone Exhibition of Iran said: Iran's stone exhibition will become the largest stone exhibition in the Middle East.
Hassan Ghahremani, referring to the importance of branding in the stone industry, said: "The brand has been a serious issue in the world market for many years and the professional atmosphere of the business market without branding is unthinkable for products. .
He added: "These debates have been in the limelight for many years, and well-known brands are credited with their expertise, dedication and the right work to go so far as to have markets even in times of recession. They are very confident and good.
A member of the board of directors of the 8th International Stone Exhibition of Iran stated: Unfortunately, in many areas of Iran, the nature and value of the brand have not been seriously defined yet and in some cases there is no proper understanding of this important issue.
The champion described the important and influential feature of brand formation, saying: When it comes to the brand it should be clear immediately after hearing the name of that product, attribute, or word, the brand becomes brand when it associates itself with an important feature.
He added: "The great feature of the Exhibition of Stone is next to the best travertine quarries in the world. The supply of the finest quality Travertine Neighborhoods and Neymour in this exhibition can make it a global brand in a very short time.
A member of the Board of Directors of the Eighth International Stone Exhibition of Iran stated: "The brand is basically working on association and also creating a unified identity. On the basis of all the tools, films, writings and presence on social networks should be in order to create this identity.
The champion pointed out that the identity defined for the Nimbra City Stone Exhibition on the one hand represents the largest Middle East stone exhibition and on the other hand the best travertine stone quality in the world, the two features above make our audience very quickly acquainted with Endow the goals of the exhibition and go along with it.
He said: Branding is aimed at increasing the special value of the product and loyalty of the audience so that during the recession there will be an even higher price guarantee.
A member of the board of directors of the 8th International Stone Exhibition of Iran added: Due to the continuous and long-term activity of the miners of Mahalat and Nimur, there is a great trust among the customers of this area's stone and the stone has become almost a brand.
* Tasnim
